Course Content
Defining Customer Service
- What does excellent service look like and feel like?
- Sharing our own experiences of good and bad service
- Responsibility for customer service
- Stepping into your customers’ shoes
- Individual and group exercises facilitated group discussion
Handling customer enquiries
- Customer contact model and service standards
- Creating lasting first impressions
- Building and maintaining rapport
- Using positive language and tone of voice
- Demonstration facilitated group review; pairs exercise with group review
Service recovery
- Turning disappointment into delight
- Identifying the nature of customer complaints
- Responding to customer complaints
- Introducing colleagues to resolve customer service issue
- Group discussion, presentation, exercise with group review
Complaint handling practice
- Practice brief
- Practice sessions
- Complaint handling practice sessions with feedback, group review
Building customer relationships
- Relationship triangle – trust and loyalty
- What differentiates us from our competitors?
- Identifying ways to add value and exceed customer expectations
- Following up
- Presentation, revolving flipchart exercise in small groups, group review
Establishing customer needs and responding to requests
- Questioning
- Active listening – including taking notes
- Summarising
- Practical exercises in pairs and trios with group discussion
Handling work based customer requests
- Identifying challenging customer requests
- Responding to challenging customer requests assertively
- Group discussion, short practice sessions in pairs with feedback