Pentagon Training | Competitive Strategy Fundamentals

Call Us

+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

Prerequisites

This course has no prerequisites.

What Will You Learn

This course is proposed to acquaint you:

With the knowledge of the behaviour of organisations in different market situations
To build up strategies and maintain customer base
To know about the design of an effective organisation who can grow and compete in different

Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

Course Content

An Overview of Customer Strategy

An Introduction to Customer Strategy
Significance of Customer Loyalty
Various kinds of Switching Costs
Customer Value and Switching
Describing Old Dealers and Customers
How to get new Suppliers?
Maintaining your Customer Base Asset Mobility
Oligopoly
Cournot and Bertrand
Strategic Complements and Substitutes lecture
Capacity Competition
Competition and Financial Condition

How to keep business clean?

An Introduction
Explanations for Competition Policy
Knowledge of Instruments used
Define Cartel Agreements
What are the factors Favouring Cartels?
Describing Markets and Measuring Market Power
What are the Forms of Market Forclosure?

How to increase returns?

An Introduction
Network Goods
An Overview of Network Effects I: Direct Network Effects
An Introduction to Network Effects II: Indirect Network Effects
Summary of Market Structure in Network Industries
Frugality of Scale
Diseconomies of Scale & Scope

Strategies in Network Markets

An Introduction
Achieving Critical Mass
Raising Attention and Downsizing Perceived Risks
Plans in Standardisation
Expressive the Target Market
Planned Pricing

How to get growth with partners?

An Introduction
What are Trends and Differences?
Goals for Partners and Buyers
Pre-Merger Deliberations
Merger Control
Post-Merger Mixing
Position and Differentiation
Complementarities in policies within the firm

Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc.

These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.

Competitive Strategy Fundamentals Enquiry

Enquire Now

----- OR -------

Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Bolton

The name Bolton originates from bothl-tun with the name Boelton being first used in 1185 AD. The town acquired different names such as Bothelton and Boulton, and finally Bolton (1307). The towns motto means “overcome difficulties”.

Bolton is located in North West England. Since the 14th century it was one of the largest and most productive centers of cotton spinning in the world due to the settlement of Flemish weavers. It reached its zenith in the beginning of the 20th century. However, towards the fag end of the 20th century, the scenario changed. The cotton industry came to an end virtually if not physically.

The various smaller towns and villages around Bolton form the Metropolitan Borough of Bolton.

History

Bolton, part of Lancashire, came up as a small settlement in the moorland and was known as Bolton le Moors. At the time of the English Civil War, it was a political outpost in a staunchly Royalist region. This resulted in an attack by 3,000 Royalist troops led by Prince Rupert of the Rhine in 1644. 1,600 residents were killed and 700 taken prisoners in what came to be known as the Bolton Massacre.

Transport

Bolton is connected by local road as well as national routes. The A6 is a major north–south trunk road that passes to the west. The A666 dual carriageway, is an offshoot from the M61/M60 motorway interchange. The M61 has three dedicated stops.

Bolton is served by a network of local buses coordinated by Transport for Greater Manchester. The bus station on Moor Lane was scheduled to be replaced by a new interchange in the town centre by the end of 2014, at a cost of £48 million.

Bolton Interchange was served by Virgin West Coast trains passing through Manchester Piccadilly station. Managed by Northern, the station is part of a town-centre transport interchange. It provides services to many stations are operated by TransPennine Express and Northern trains.

Sports

Bolton is home to various sports such as Football, Hockey and Cricket. Bolton Wanderers F.C. play football in the English League club. The Bolton Wanderers was formed in 1874 and they played at Burnden Park for 102 years. In 1997, it moved to the Reebok Stadium. The club has won four FA Cups, the last one being in 1958. The club has 73 seasons in the top division of the English league – most by any team.

Bolton Hockey Club has men and women in its teams and there are junior as well as regular teams with more than 120 playing members. The town also has two local cricket leagues, the Bolton Cricket League, and the Bolton Cricket Association.