Pentagon Training | Competitive Strategy Fundamentals

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Introduction
Course Details
Course Content
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A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

Prerequisites

This course has no prerequisites.

What Will You Learn

This course is proposed to acquaint you:

With the knowledge of the behaviour of organisations in different market situations
To build up strategies and maintain customer base
To know about the design of an effective organisation who can grow and compete in different

Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

Course Content

An Overview of Customer Strategy

An Introduction to Customer Strategy
Significance of Customer Loyalty
Various kinds of Switching Costs
Customer Value and Switching
Describing Old Dealers and Customers
How to get new Suppliers?
Maintaining your Customer Base Asset Mobility
Oligopoly
Cournot and Bertrand
Strategic Complements and Substitutes lecture
Capacity Competition
Competition and Financial Condition

How to keep business clean?

An Introduction
Explanations for Competition Policy
Knowledge of Instruments used
Define Cartel Agreements
What are the factors Favouring Cartels?
Describing Markets and Measuring Market Power
What are the Forms of Market Forclosure?

How to increase returns?

An Introduction
Network Goods
An Overview of Network Effects I: Direct Network Effects
An Introduction to Network Effects II: Indirect Network Effects
Summary of Market Structure in Network Industries
Frugality of Scale
Diseconomies of Scale & Scope

Strategies in Network Markets

An Introduction
Achieving Critical Mass
Raising Attention and Downsizing Perceived Risks
Plans in Standardisation
Expressive the Target Market
Planned Pricing

How to get growth with partners?

An Introduction
What are Trends and Differences?
Goals for Partners and Buyers
Pre-Merger Deliberations
Merger Control
Post-Merger Mixing
Position and Differentiation
Complementarities in policies within the firm

Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc.

These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.

Competitive Strategy Fundamentals Enquiry

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Plymouth

Plymouth

Plymouth is a city located on the south coast of Devon, England. Plymouth is 37 miles south-west of Exeter and 190 miles west south- west of London between river Plym and Tamar's mouths.

Throughout Industrial Revolution, Plymouth grew as commercial shipping port handling imports and passengers from America. Plymouth port also export local minerals like copper, lime, china, clay, tin and arsenic. Neighbouring town Devonport became Royal Naval Shipbuilding and dockyard town. In 1928 Plymouth achieved city status. In mid-2015, the city is home to 262,700 which makes it 30th most populous area in the United Kingdom. Plymouth is the second largest in Southwest after Bristol. Plymouth City Council governs Plymouth, and it is represented by three MP’s. The economy of Plymouth is influenced by seafaring and shipbuilding including ferry links to Spain and Brittany. In Western Europe large operational naval base HMNB Devonport is located. Plymouth is home to Plymouth University.

History

Plymouth had a population of 107,000 in the year 1901. In 1914 the two towns Devonport and Stonehouse were merged with Plymouth. Slum clearance started in Plymouth after World War 1. Slum housing was stopped and replaced by council housing in Swilly and New Prospect. By 1928, new 802 houses were built. In 1920 motor buses started in Plymouth and then got replaced by trams. Due to dockyard in Second World War Plymouth was a prime target for bombing. Around 3754 houses were damaged, and more than 8000 were severely damaged. Later slums were replaced with better flats and houses. Later in the 20th century, various houses were built at South way and Egg Buckland. In Plympton and Plymstock many private houses have been constructed. In the 21st century, Plymouth is flourishing. Drakes Circus shopping was remade in 2006, and now the population of Plymouth is 240,000.

Education

The University of Plymouth has enrolled around 23,155 students as of 2015 and 2016. It has 3000 staff and income of around £160 million. Main courses in it include business, marine biology, marine engineering, shipping and much more. The University of St Mark and St John was also known as Marjon or Marjons have expertise in teacher training. These universities offer various training courses across the country as well as abroad. This city is also home to two other large colleges. City College of Plymouth provides courses from basic to foundation degree for various students. Plymouth College of Art offers courses on media. It is only one of the four independent colleges of art and design in the UK.

There are 71 state primary phase schools in Plymouth and 13 state secondary schools. Plymouth has eight special schools, three selective state grammar schools and independent school.

This city is also home to Royal Naval Engineering College that was opened in 1880 in Keyham. It was renamed Dockyard Technical College in 1959. Later training was shifted to the University of Southampton. Marine Biological Association of UK is also located in Plymouth.