Pentagon Training | Competitive Strategy Fundamentals

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Introduction
Course Details
Course Content
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A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

Prerequisites

This course has no prerequisites.

What Will You Learn

This course is proposed to acquaint you:

With the knowledge of the behaviour of organisations in different market situations
To build up strategies and maintain customer base
To know about the design of an effective organisation who can grow and compete in different

Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

Course Content

An Overview of Customer Strategy

An Introduction to Customer Strategy
Significance of Customer Loyalty
Various kinds of Switching Costs
Customer Value and Switching
Describing Old Dealers and Customers
How to get new Suppliers?
Maintaining your Customer Base Asset Mobility
Oligopoly
Cournot and Bertrand
Strategic Complements and Substitutes lecture
Capacity Competition
Competition and Financial Condition

How to keep business clean?

An Introduction
Explanations for Competition Policy
Knowledge of Instruments used
Define Cartel Agreements
What are the factors Favouring Cartels?
Describing Markets and Measuring Market Power
What are the Forms of Market Forclosure?

How to increase returns?

An Introduction
Network Goods
An Overview of Network Effects I: Direct Network Effects
An Introduction to Network Effects II: Indirect Network Effects
Summary of Market Structure in Network Industries
Frugality of Scale
Diseconomies of Scale & Scope

Strategies in Network Markets

An Introduction
Achieving Critical Mass
Raising Attention and Downsizing Perceived Risks
Plans in Standardisation
Expressive the Target Market
Planned Pricing

How to get growth with partners?

An Introduction
What are Trends and Differences?
Goals for Partners and Buyers
Pre-Merger Deliberations
Merger Control
Post-Merger Mixing
Position and Differentiation
Complementarities in policies within the firm

Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc.

These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.

Competitive Strategy Fundamentals Enquiry

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About Watford

Watford is a town located in Hertfordshire, England, located 17 miles to the northwest of central London .

The town developed on the River Colne on land that belonged until the 16th century to St Albans Abbey . During the 12th century a charter was granted allowing a market and building St Mary's Church began. The town grew modestly. It was assisted by travellers passing through to Berkhamsted Castle and the royal palace at Kings Langley. A big house was built at Cassiobury in the 16th century. This was partly rebuilt in the 17th century and another substantial house was built nearby at The Grove. Connections with the Grand Junction Canal and the London and Birmingham Railway allowed the town to grow more rapidly. The paper-making mills, such as John Dickinson and Co. at Croxley, influencing the development of printing in the town which continues today. Two brewers Benskins and Sedgwicks flourished in the suburb until their closure in the late 20th century. Both the 2006 World Golf Championship and the 2013 Bilderberg Conference took place at The Grove.

Watford is first cited in an Anglo-Saxon charter of 1007 as one of the places marking the boundary of "Oxanhaege".

The Industrial revolution

For many centuries, Watford relied on agriculture. The Industrial Revolution brought the Grand Junction in 1798 and the London and Birmingham Railway in 1837. The land-owning interests permitted the canal to follow closely by the river Gade. Although the road and canal follow the easier valley route, the railway company was forced to build an expensive tunnel.

Parks

There are 43 public parks, gardens, recreation grounds and allotments in Watford. Of these, eight have been awarded a Green Flag, in recognition of their quality.

· Cassiobury Park

· Cheslyn House and Gardens

· Woodside Park

Theatres

· Watford Colosseum

· Watford Palace Theatre

· The Pump House

Sports

Watford is home to professional football team Watford F.C., who reached the 1984 FA Cup Final. They won the Nationwide Division Two championship in 1998. In the following season (1998–99) they reached the Premier League. The club was relegated the next season. After five years of uncertainty, Watford won the Football League Championship Play-Off Final. This helped them achieve promotion to the Premier League in 2006, this time beating Leeds United A.F.C. by three goals to nil. The club was relegated to the Football League Championship after a single season (2006–2007) in the Premier League. They were promoted to the Premier League in 2015, after finishing 2nd in the Championship. Singer-songwriter Sir Elton John is a keen, long-term supporter of Watford F.C. and a former club chairman. He still maintains his links with Watford as Honorary Life President. Between 1997 and 2013 the club shared its ground, Vicarage Road, with Saracens Rugby Football Club.

Watford has a Non-League football team Sun Sports F.C. who play at The Sun Postal Sports & Social Club. Watford were home to the Watford Cheetahs American Football team. The team played their home games at Fullerians R.F.C. between 2008 and 2012. Glen Rovers, are another team who play both Hurling and Gaelic Football in Watford. The town also has a cricket team, Watford Town, and several Sunday League football clubs.