Pentagon Training | Competitive Strategy Fundamentals

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Introduction
Course Details
Course Content
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A Quick Glance

Decision making is the strongest asset of an organisation. The bad decisions will take the company towards failure. There is a need of skills that can sure the better decision-making. Competitive strategy skills are the skills that help in making strategic decisions. If you wish to make better decisions, then you should attend this course.

Successful business environments inspire our Competitive Strategy Fundamentals course. You can start by gaining the following skills that the successful business environment has:

It performs industry analysis: Business analysis is the base of any system to direct them. You should gain skills of how to analyse the market.
It interacts with outside world very well: The successful interaction is the very essential. You should acquire skills to interact with the outside world of an organisation successfully.

Who should take this course

This course is for everyone.

Prerequisites

This course has no prerequisites.

What Will You Learn

This course is proposed to acquaint you:

With the knowledge of the behaviour of organisations in different market situations
To build up strategies and maintain customer base
To know about the design of an effective organisation who can grow and compete in different

Course Overview

Competitive Strategy is well-defined as the long term plan of a specific company in demand to advance competitive advantage over its contestants in the industry. It is intended for creating a protective position in an industry and making a superior ROI (Return on Investment). The Competitive Strategy Fundamentals course is designed to provide the knowledge of market structure, industry analysis, asset mobility and oligopoly. Our instructors are well qualified and expert ones. After completing this course, you will be able to make strategic decisions in your organisation.

Course Content

An Overview of Customer Strategy

An Introduction to Customer Strategy
Significance of Customer Loyalty
Various kinds of Switching Costs
Customer Value and Switching
Describing Old Dealers and Customers
How to get new Suppliers?
Maintaining your Customer Base Asset Mobility
Oligopoly
Cournot and Bertrand
Strategic Complements and Substitutes lecture
Capacity Competition
Competition and Financial Condition

How to keep business clean?

An Introduction
Explanations for Competition Policy
Knowledge of Instruments used
Define Cartel Agreements
What are the factors Favouring Cartels?
Describing Markets and Measuring Market Power
What are the Forms of Market Forclosure?

How to increase returns?

An Introduction
Network Goods
An Overview of Network Effects I: Direct Network Effects
An Introduction to Network Effects II: Indirect Network Effects
Summary of Market Structure in Network Industries
Frugality of Scale
Diseconomies of Scale & Scope

Strategies in Network Markets

An Introduction
Achieving Critical Mass
Raising Attention and Downsizing Perceived Risks
Plans in Standardisation
Expressive the Target Market
Planned Pricing

How to get growth with partners?

An Introduction
What are Trends and Differences?
Goals for Partners and Buyers
Pre-Merger Deliberations
Merger Control
Post-Merger Mixing
Position and Differentiation
Complementarities in policies within the firm

Competitive Strategy

Competitive strategy is well-defined approach as long term plan of some particular company in the market to gain a benefit over its competitors in the industry. This type of strategies plays a major role when the industry is competitive, and consumers get almost identical products. Take an example of Mobile Phone Market.

Types of competitive strategies

Cost Leadership

In this goal of the firm is to achieve large-scale production by lowering producer cost in the industry, this helps them to attain stable economy. Some factors to achieve cost leadership are High capacity utilisation, good bargaining power and high technology implementation.

Differentiation leadership

In this strategy, firms maintain their unique features of products in the market to create a different image. With this uniqueness, firms target to achieve leadership in the market. Firms charge a high price for the products. Best quality, brand, major distribution channels and consistent promotional support are major attributes of such products.

Cost focus

In this strategy, firms focus on particular market segments and under those segments it keeps its products low priced. This strategy helps firms to satisfy their customers and gain popularity for e.g., Sonata Watches.

Differentiation focus

In this strategy, firms focus on differentiating itself from other competitors in some specific segments only. This type of differentiation is done to meet demands of the customers who restrict from purchasing products of competitors due to some small features missing. It is a clear niche marketing strategy, for example, Titan Watches. Follow this strategy to sustain even in tough times.

Examples are given below:

Cost Leadership- Micromax smartphones and mobile phones provide good quality at an affordable price that contains all features which a premium phone like Samsung or Apple offers.

Differentiation Leadership- BMW provides cars that are different from other cars of various brands. Cars of BMW are technologically advanced, better features and got personalised services.

Cost Focus- Sonata Brand Watches focus on giving watches at low cost compared to other competitors like Rolex, Omega, Titan, etc.

These three generic strategies Cost, Differentiation and focus bring various advantages to an organisation. Regarding relative cost and prices, competitive advantage can be defined. It links directly to the profit and presents a new perspective on how to generate profits. The framework of Porter’s for predicting the behaviour of competitor has transformed the way in which companies look at their competitors.

Many managers in both small and large companies throughout the world make use of Porter’s ideas and apply them to assess industries, understand the behaviour of competitors and choose competitive positions.

Competitive Strategy Fundamentals Enquiry

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Heathrow

Heathrow

Heathrow is a major international airport located in London, United Kingdom. It is the third busiest airport in the world after Dubai and Hong Kong International. It is also the busiest airport in Europe by passenger traffic. It is the sixth busiest airport in the world due to the total passenger traffic. It handled around 75.7 million passengers in 2016.

Heathrow is located 23 km west of Central London. It has two parallel east-west runways along with four operation terminals that cover 12.27 sq km. Heathrow Airport Holdings own and operate this airport. Heathrow Airport Holdings is itself owned by FGP Topco Limited which is an international consortium. FGP Topco Limited also includes Qatar Holding LLC, Government of Singapore Investment Corporation, China Investment Corporation and Universities Superannuation Scheme (USS). For Virgin Atlantic and British Airways, Heathrow is a primary operating base.

In 2012 September, UK government created Airports Commission which is an independent commission headed by Sir Howard Davies. It examines options for enhancing the capacity of UK airports. In 2015 July, Commission backed the third runway at Heathrow, and the government approved it in October 2016 as the third track.

History

Even after the success of Terminal 5 designed by Richard Rogers, it seemed that airport is losing its lustre. Flyers looked at regular building work because Heathrow operated at full capacity. Just a small problem was enough to seize whole Heathrow machine. Airport suffered indignity because they were not able to remove snow off runways and it halted.

Later terminals one and two being replaced with Swish New Hub for five airlines of Star Alliance. Heathrow is still a major airport in the world with 180 routes. Than any other British Airport, Heathrow has many more exciting destinations. Heathrow Airport offers a journey to incredible lands and also reuniting long lost loved ones with their loved ones. Heathrow will forever be an icon of modernity. Heathrow also shows modern Britain’s successes and failures.

Other facilities

Head office of Heathrow Airport is located in Compass Centre established by Heathrow’s Northern Runway. World Business Centre Heathrow comprises of two buildings; one is World Business Centre Houses, Heathrow Airport and Scandinavian Airlines. The head office of British Airways was located in Heathrow Airport at Speedbird House. In the North of the airfield, Northern Perimeter Road is present. Along with it, Heathrow’s Car rental agencies are located and also a bath road that runs parallel to it but outside the campus of the airport. It is given the nickname ‘ The Strip’ by local due to its continuous line of airport hotels.