Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Aberdeen

Aberdeen is Scotland’s third most populist city and also known as "The Flower of Scotland”. It is also one of the Scotland’s 32 local government council areas. It has a population of around 196,670.Nicknamed the Granite City it has been settled since 8000 years. The city has a marine climate and is also known by the nicknames the Granite City, the Grey City and the Silver City with the Golden Sands.

During the Middle Ages Aberdeen had friars. Furthermore in the Middle Ages the church ran the only 'hospitals'. A leper hospital was founded in 1363 outside Aberdeen on Spital Hill. The 14th century was a troubled time for Scotland. In 1306 relying on a tradition, the people of Aberdeen helped Robert the Bruce by killing its defenders. Later the town had the motto Bon Accord, which happened to be the password on the night the castle was taken.

Aberdeen’s buildings during the mid-18th to mid-20th centuries, incorporated locally quarried grey granite. This was capable of producing a sparkle. Aberdeen came to be known as the Oil Capital of Europe because of the discovery of North Sea Oil in 1970.

David I(1124-53) gave Aberdeen the Royal Burgh status transforming the city economically. Aberdeen is home to the University of Aberdeen ( 1495 AD) and Robert Gordon University (awarded university status late in 1992 AD)

The oil industry and Aberdeen's seaport have overtaken the traditional industries . The Aberdeen Heliport is considered to be the busiest commercial heliports throughout the world. It's seaport happens to be the largest in the north-east of Scotland.

Aberdeen boasts of a lot of attractions such as St. Machar's Cathedral , Cruickshank Botanic Gardens etc.

Aberdeen has been home to three Commonwealth Games. The football teams in Aberdeen include Aberdeen Football Club, Cove Rangers , Bon Accord (who no longer play now). Aberdeen also has a number of Golf courses including Auchmill, Balnagask, Hazlehead, King's Links. Aberdeen swimming team is based at Northfield Pool. The team which comprises of several smaller swimming clubs has enjoyed success on all levels.

Landmarks

Aberdeen's architecture was known for the use of granite, because of which it got the nickname of the Granite City. It is also known as the Silver City, since the Mica in the stone sparkles in the sun.

The notable buildings in the Union Street are the Town and County Bank, the Music Hall, and the Trinity Hall of the incorporated trades . It also has a shopping mall. In Castle Street is the new Town House, built between 1868 and 1873 to a design by Peddie and Kinnear which serves as a prominent landmark.