Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
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A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Worcester

Worcester is one the main city in Worcestershire, United Kingdom, which is 31 miles (approx 50 km) south-west of Birmingham and 27 miles (approx 43 km) north of Gloucester. The population of Worcester is 100,000 approximately. The River Severn at the city’s western part, which is ignored by the Worcester Cathedral in 12th-century .

The well-known Battle of Worcester was the concluding battle of the English Civil War, In which army of Oliver defeated King Charles I's Cavaliers. It is known as the home of Royal Worcester Porcelain, composer Edward Elgar, Lea & Perrins, the University of Worcester and makers of traditional Worcestershire sauce.

History of Worcester

The trade route past of this city which at final stage formed as part of the Roman Ryknild Street from the times of Neolithic. The position commanded a ford over the River Severn and was fortified by the Britons in 400 BC.

Geography

Famous suburbs in Worcester are Blackpole, Barbourne Cherry Orchard, Claines, Ronkswood, Red Hill, St Peter the Great, Warndon, Tolladine, Northwick, Diglis, and Warndon Villages (which was main housing development in UK when this area was being built in the late 1980s and get completed in the very early 1990s).

Economy

The city of Worcester, situated on River Severn and with transport links to Birmingham and other different parts of the Midlands through the vast canal network, became a significant centre for many light industries. The last part Victorian period had witnessed the growth of iron founders, like Hardy & Padmore, McKenzie & Holland and Heenan & Froude.

Glove industry

Glove making was one of the flourishing industries of Worcester. Worcester's Gloves industry peaked from 1790 to 1820 when 150 companies employed about 30 thousand people. At this point of time, approximately 50 percent of the Glove Manufacturers of UK were located in Worcestershire.

Landmarks

The most well-known landmark in Worcester is Anglican Cathedral. Before the English Reformation, the current building known as Worcester Priory is officially named as The Cathedral Church of Christ and the Blessed Virgin Mary. Construction began in 1084 while its crypt dates from the 10th century. The chapter house is only circular one in the country while the cathedral also has the difference of having the tomb of King John.