Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Southampton

Southampton lies on the south coast of England and is the largest city in the county of Hampshire. It is a major port and the closest city to the New Forest. It lies at the northernmost point of Southampton Water at the confluence of the Rivers Test and Itchen. The population of the city is estimated to be 253,651. A resident of Southampton is called a Sotonian.

History

Southampton has been inhabited since the stone age. Following the the conquering of the local Britons in 70 AD by the Romans, the fortress settlement of Clausentum was established. It was an important trading port and a defensive outpost of Winchester, at the site of modern Bitterne Man. After the Norman Conquest in 1066, Southampton became the major port of transit between Winchester and Normandy. Southampton Castle was built in the 12th century. Southampton became a leading port in the 13th Century.French wine was exchanged for English cloth and wool. Southampton was also instrumental in bringing Black Death to England via merchant's vessels.

Southampton expanded during the Victorian age. The Southampton Docks company was formed in 1842. Southampton subsequently became known as The Gateway to the Empire. Shipbuilding was one of the major businesses in the 20th century. Ships that fought during the two world wars were made in Southampton. The Titanic sailed on its first and last voyage from Southampton.

The longest surviving stretch of medieval walls in England is located in Southampton. Also, Southampton is home to many museums.

The SeaCity Museum was initially occupied by Hampshire Constabulary and the Magistrates' Court. It focuses on Southampton's trading history and on the RMS Titanic. The museum receives half a million pounds from the National Lottery. It also recieves interest from many private investors .

Education

The University of Southampton and Southampton Solent University together have over 40,000 students.

The University of Southampton which received its Royal Charter as a university in 1952, has over 22,000 students. It is ranked in top 100 research universities in the world by Academic Ranking of World Universities 2010 and 80th according to the THES. It considers itself one of the top 5 research universities in the UK. The university has a global reputation for research into various sciences. It is also home to the National Oceanography Centre, Southampton (NOCS).