Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Oxford

Oxford is a city located in South East region of England and county town of Oxford-shire. In 2015, it had a population of 168,270 that makes it 52^{nd the} largest town in the United Kingdom. Oxford is one of the fastest growing and diverse city. From London, Oxford is situated at 57 miles, 69 miles from Bristol, 62 miles from both Birmingham and Southampton and 25 miles from Reading.

It is a home of the University of Oxford that is the oldest university in the English-Speaking world. Oxford is also known as ‘City of Dreaming Spires’, and poet Matthew Arnold invented this term. Oxford has a wide economic base. Various industries in Oxford include education, publishing, motor manufacturing, science-based businesses, academic offshoots and various information technology.

History

The first cinema in Oxford was established in 1910. Christchurch Memorial Gardens was laid out in 1926. In 1913 fate of Oxford changed when a man named Morris began making cars in the city. In 1919 radiator making company was developed and in 1928 pressed steel company that made car bodies. Oxford was prosperous city and important manufacturing center. In 1929 boundaries of the city was extended to include Summertown, Wolvercote, Headington, Cowley and Iffley. Oxford police station was established in 1936, and 1930’s various new houses were built in Cowley, North Hincksey and Botley. Museum of History of Science was opened in 1924, and Hincksey Park was opened in 1934. In 1953 St Clares College was opened and in 1965 Cowley Shopping Centre opened. Gallery of Modern Art in Oxford was opened in 1966 and College of Further Education was established in 1972. Meanwhile, Roger Bannister became the first person to run a mile in less than 4 minutes at Oxford.

Today major industries in Oxford are car manufacturing, making vehicle parts and publishing. There is a biotech industry in Oxford. In 2006 Oxford Castle opened to the public and now the population is 151,000.

More about Oxford City

Oxford also called ‘City of Dreaming Spires’ is famous for its place in history and the University. For around 800 years, it has been home to various scholars and royalties. Nowadays city has become a cosmopolitan town. With the home to ancient university, it is also growing in information technology. Various businesses are located in and around the city. Oxford is a perfect mix of old and modern and plenty of tourists visit here. They visit many historic buildings, museums, colleges, going out for meal or drink, watching the show or doing shopping, Oxford contain everything.

Whether visiting for pleasure or business in Oxford, you will find a broad range of hotels, apartments, accommodation and self-catering services. Oxford is little away from various other attractions and capital city, London.