Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
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A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Birmingham

Birmingham with a population of 1,101,360 (as of 2014) is a city in the West Midlands, England. Birmingham gained importance when the Industrial Revolution started. This saw many advances in science and technology. Economic development responsible for today’s industrial society also happened during this period. By 1791, Birmingham was being referred as the first manufacturing town in the world.

The Brummies will always remember the years from 1940 to 1943. The Germans heavily bombed Birmingham during this period. Though this caused a lot of damage, the efforts of the planners and designers led to the redevelopment of Birmingham in the coming decades.

Going by the city’s nickname Brum, its citizens are called Brummies. The dialect of Birmingham is Brummagem.There is a distinctive Brummie accent and dialect.

Education

Primary and Secondary

Birmingham City Council is England's largest local education authority. It is directly or indirectly responsible for all the schools in Birmingham. It provides around 3,500 adult education courses throughout the year. The Birmingham City Council runs most of the community schools . However, there are a large number of voluntary aided schools within the state system. Since the 1970s, most secondary schools in Birmingham have been 11-16/18 large schools. Post GCSE students have the choice of continuing their education in either a school's sixth form or at a college.

Further and higher education

Birmingham is home to five universities. The city also hosts major campuses of the University of Law and BPP University, as well as the Open University's West Midlands regional base. In 2011 Birmingham had 78,259 full-time students aged 18–74. This number was more than any other urban location in the United Kingdom outside London. Birmingham has 32,690 research students, also the highest number of any major city outside London.

Cricket

Warwickshire County Cricket Club play at Edgbaston Cricket Ground. The ground also hosts test cricket and one day internationals. It is the largest cricket ground in the United Kingdom after Lord's. Edgbaston was the scene of the highest ever score by a batsman in first-class cricket, when Brian Lara scored 501 not out for Warwickshire in 1994.