Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Colchester

Colchester is a large historic city and the main settlement within the Colchester region in Essex country. During 2011 census, it had 121,859 population which was a substantial rise from the preceding survey and with considerable growth since 2001 and continuing structure plans, it has been called as one of Britain's wildest emerging towns. The Colchester is involved to be the oldest town in Britain. It was for a time the capital of Roman Britain and is a member of the Most Ancient European Towns Network.

Colchester is some 50 miles northeast of London and is associated with the capital by the A12 road and the Great Eastern Main Line. It is understood as a popular town for commuters and is less than 30 miles away from Stansted Airport and 20 miles from the nearside ferry port of Harwich.

Colchester is home to Colchester Castle and Colchester United Football Club. It has a Traditional Member of Parliament, Will Quince, who was chosen in the 2015 General Election. The correct demonym is Colcestrian. The River Colne goes through the town.

Climate:

Colchester is in one of the driest areas of the United Kingdom with average annual precipitation at 635 mm, although among the wetter places in Essex. Colchester is usually stared as having an Oceanic weather like the rest of the United Kingdom. Its easterly position within the British Isles makes Colchester less prone to Atlantic despairs and weather facades but more prone to lacks.

This is due to the fact that the most areas in South-East England, Colchester's weather is prejudiced more by Mainland weather designs than by Atlantic weather systems. This leads to a dry climate likened to the rest of the UK all year round and chance excesses of temperatures during the year and quite a few nights below freezing during the winter months. Any rainfall that does come from Atlantic climate systems is typically light, but a few heavy showers and thunderstorms can take place during the summer. Snow falls on average 13 days a year during winter and early spring.

Governance:

The Member of Parliament for Colchester is Will Quince. Colchester Borough Council is the local authority. Control of the borough council has approved between the Traditionalists and Liberal Democrats or has been under no general power, in new years. The political configuration of the board as of the 2015 election:

The town is also branded on Essex County Council, covering six County electoral divisions. Villages within the area are meant by various parish councils. The urban area of Colchester includes only one parish council with the rest of Colchester Town being unparished.

The seat of local government is Colchester Town Hall, a late-Victorian baroque edifice by John Belcher. It is the latest in a sequence of local government structures to have erected on the same site since the 12th century. The 162-foot clock tower was obtainable by James Paxman; it is surpassed by a figure of St Helena, who is related by legend to the town.