Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Bromley

Bromley is located 15 KM to the south east of Charing Cross, London. Since 1158 AD it has been a market town. Also, it is known as a parish of the county of Kent.

Introduction

Bromley is located 15 KM to the south east of Charing Cross, London. Since 1158 AD it has been a market town. Also, it is known as a parish of the county of Kent. Bromley developed as a result of its location on a coaching route furthered by the opening of a Railway Station in 1858. It grew into an important commercial center outside of central London. Since 1965 it is a part of Greater London.

Economy

Bromley forms one of the major metropolitan centres in the London Plan. Home to a large retail area Bromley includes a High Street and The Glades centre. The various restaurants include a small chain of Belgian-themed Belgo restaurants.

Education

Bromley is home to numerous schools and colleges. Bromley is also home to The Bromley College of Further & Higher Education. Some other schools that are imparting education to the students in Bromley are:

Media Arts Schools - Hayes School and The Ravensbourne School
Music College - Bishop Justus School
Other Schools - Ravens Wood and Darrick Wood Schools.
Independent schools

o Eltham College

o Bromley High

People from Bromley

One of the most notable residents of Bromley has been H.G.Wells, a renowned author. He featured Bromley in two of his novels – A War in the Air and The New Machiavelli (Bromley was referred by a psuedoname Bromstead in the novel).

Another author from Bromley was Enid Blyton. She was most known for writing children’s fiction such as The Secret Seven and the Famous Five. Other works of EnidBlyton included The Mystery of Banshee Towers, The Enchanted Wood and many others.

Another among the list yet one not to be compared with others is Charles Darwin, famously known for the Theory of Evolution.

Hanif Kureishi, another famous author who wrote in English as well as well as Urdu and was a playwright as well as filmmaker was born in Bromley.