Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Dunfermline

Dunfermline is a town located in Fife, Scotland. In 2011, the population recorded was 49,706 and the figures released in 2012 shown Dunfermline’s population as 50,380 which made It largest locality in Fife and tenth in Scotland.

Dunfermline town was recorded first in the 11^th century. The marriage of Malcolm III, King of Scotland and Saint Margaret at the church located in Dunfermline. This town has much historical significance and also provide facilities for leisure. The primary focus of employment is on service sector that has the largest employer being Sky UK. Other major employers in Dunfermline are Amazon, FMC Technologies, Best Western, Lloyds and Nationwide.

History

Dunfermline has rich history and heritage. Dunfermline signified Gaelic. A fort by a meandering rivulet and fort refers to a building called Malcolm Canmore’s that is at the Peninsular mount in Pittencrieff Glen. Dun means either a fort or hill. Fiar means winding or crooked. From this tower, Dunfermline originated as town and marked its existence. The arms of town are supported by two lions with motto ““Esto rupes inaccessa”.

Dunfermline City is one of the hidden jewel of Scotland and among an impressive place. History of Dunfermline goes back to the residence of kings of Scotland and history of Church.

Sport

Dunfermline is home to professional rugby, football as well as cricket teams. Dunfermline Athletic senior football team play their games at East End Park in Scottish Championship. The team has become famous after winning Scottish Cup twice in 1961 and 1968 and gained a reputation. Dunfermline Senior Rugby team play at McKane Park in Caledonia League Division. A cricket club is also based at Carnegie Cricket Ground which is an athletics ground at Pitreavie. A major extension to the centre was completed in November 2011. It includes 25 yards (23m) Edward training pool in new 25 meters 6 land deck level pool movable floor, there is an improved entrance and reception area with new gym and a new cafe.

Education

Dunfermline has 14 primary schools and four secondary schools. Other facilities include a private school and Calaiswood ASN School intended for children with health needs and learning difficulties.

Oldest secondary school in town is Dunfermline High School, established in 1816 and now it is called Queen Anne Street. Since 1994 school serves both western and southern parts of town as well as Kincardine and Rosyth that occupied a site on St Leonard’s Street. In Wellwood towards the north-west area of the town, Queen Anne High School is located. In 1972, Woodmill High School was updated which was originally a junior secondary. The school was developed in Priory Land. In 1969, St Columba’s high school was opened which is one of two Roman Catholic secondary schools in Fife. School server people are living in West Fife. Fife College provided further education and was known as Lauder Technical School in 1899 and Andrew Carnegie provided its funding. In 1910, the textile school was founded and funded by Carnegie. Later it was known as Technical School in 1927. In 1951 school was known as technical college and then it's named turned to Lauder College in late 20^th century. In 2007 it became Carnegie College.