Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Nottingham

Nottingham

Nottingham city is located in England and 128 miles north of London. As part of Queen Victoria’s Diamond Jubilee celebration, Nottingham gained its city charter. This town has links with legend of Robin Hood and lace making, tobacco and bicycle industries. Nottingham is a famous tourist destination. Visitors spend a significant amount of money. In 2015, the population of this city was 321,550. The metropolitan economy is the seventh largest in United Kingdom with GDP of $50.9 billion. Globalisation and World Cities Research Network ranked it as a Sufficiency-level world city. Nottingham is a major sporting centre and named as ‘Home of England Sport’ in October 2015. Various traditional centres like National Ice Centre, Trent Bridge and Holme Pierrepont National Watersports Centre are located in Nottingham. It is also a home for two professional football teams. The city has professional ice hockey, rugby, cricket teams and international tennis tournament for WTA and ATP tours.

UNESCO named the Nottingham “City of Literature” on December 11, 2015. Including Norwich, Prague, Melbourne and Barcelona. This title demonstrates rich literary heritage of Nottingham. Nottingham has two universities named Nottingham Trent University and the University of Nottingham. The University of Nottingham has almost 70,610 students. Around 43,765 students are at Nottingham Trent University.

History

Electric trams started in Nottingham in the year 1901. Nottingham Council began building houses in 1920’s and 1930’s. Many houses have been constructed in new estates in the north of the city. In 1948 Nottingham University was founded. Nottingham developed rapidly in the 20th century. In late 20th century, main industries of Nottingham was tobacco, bicycles, textiles, printing and pharmaceuticals. Today the population of Nottingham is 305,000.

Economy

Nottingham city council announced that s part of the economic strategy of the city. Target sectors include life sciences, financial, business services, low carbon technologies, retail and leisure services.

Nottingham is a home to various companies headquarters. Companies include Pedigree, American clothing VF cooperation, Chinese made automobiles, Chinook Sciences and much more. Nottingham is also the home to Nottingham Building Society that was established in 1849. Other companies include Driving Standards Agency, BBC East Midlands, Government office for East Midlands and HM Revenue and Customs.

In 2005, Nottingham was made one of six science cities of UK. Now Cycle Manufacturing is a major industry in Nottingham. It is also a host to UK’s first and only local authority-owned. In 2015, Nottingham was ranked in top 10 UK cities for job growth. Various new companies started in Nottingham in 2014/2015 than any other city of UK.