Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
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A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Coventry

Coventry is a metropolitan area in the West Midlands, England. Historically part of Warwickshire, Coventry is the 9th largest city in England and the 12th largest in the United Kingdom. It is the second largest city in the West Midlands region, after Birmingham, with a populace of 345,385 in 2015. Coventry is 95 much north-west of central London, 19 miles east-south-east of Birmingham, 24 miles south-west of Leicester and 11 miles north of Warwick. Coventry Cathedral was constructed after the annihilation of the 14th-century cathedral church of Saint Michael by the German Luftwaffe in the Coventry Blitz of 14 November 1940. Coventry motor companies have donated meaningfully to the British motor industry. The city has two universities, Coventry University in the City Centre and the University of Warwick on the southern outskirts.

Areas of Interest:

Cathedral:

St. Michael's Church is Coventry's best-known landmark and visitor place. The 14th-century church was hugely demolished by German bombing during the Second World War, part only the outer walls and spire. At 300 feet above, the spire of St. Michael's is appealed to be the third tallest church spire in England, after Salisbury and Norwich. Due to the architectural design, it lived the destruction of the rest of the cathedral. The new Coventry Cathedral was opened in 1962 next to the ruins of the old. It was reproduced by Sir Basil Spence. The cathedral covers the tapestry Christ in Glory by Graham Sutherland.

Cultural Institution:

The Herbert Art Gallery and Museum is one of the largest cultural organisations in Coventry. Another visitor attraction in the City Centre is the Coventry Transport Museum, which has the main group of British-made road vehicles in the world. The museum established a refurbishment in 2004 which comprised the creation of a new arrival as part of the city's Phoenix Initiative project. It was a finalist for the 2005 Gulbenkian Prize. About four miles from the City Centre and just outside Coventry in Baginton is the Lunt Fort, a reconstructed Roman fort on its original site. The Midland Air Museum is located just within the border of Coventry on land head-to-head to Coventry Airport and near Baginton.

Red Major Improvements endure renewing the City Centre. The Phoenix Initiative, which was deliberated by MJP Architects, stretched the final shortlist for the 2004 RIBA Stirling Prize and has now gained a total of 16 separate awards. It was available in the book ‘Phoenix: Architecture/Art/Regeneration' in 2004. Further major developments are potentially afoot, chiefly the Swanswell Project, which is envisioned to deepen Swanswell Pool and link it to Coventry Canal Basin, joined with the creation of an urban marina and a wide Parisian-style avenue. A possible second phase of the Phoenix Inventiveness is also in the offing, though both of these plans are still on the drawing-board. On 16 December 2007, IKEA's first city-centre store in the UK was opened, in Coventry.