Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Ipswich

Ipswich is county town of Suffolk in England. It is located on the estuary of the River Orwell that is 97 km northeast of London. Ipswich has one of the most important ports of the England.

History

Roman Settlement

Ipswich is one of the oldest towns in the England. Under the age of the Romans Empire, the part around the Ipswich formed a route from inland to rural towns. A huge Roman Fort that is part of coastal defences of Britain stood at Walton near Felixstowe.

21st Century:

Ipswich has experienced recreation and a redevelopment programme, principally around the waterfront. Though this has curved a former industrial dock area into a developing residential and commercial centre. The completion was the expenditure of much of the town's industrial and maritime custom and in spite of determinations made by a local civic group i.e The Ipswich Society. Much of this growth is residential, advertised to prosperous DINKs.

Culture

Ipswich is home to several artists and several galleries. The most prominent one was Christchurch Mansion in Ancient House and the Artists' Gallery in Electric House. The visual arts are then maintained with many monuments. The Borough Council endorses the formation of new public works art and has been recognised as to make this a condition of planning permission. The town has three galleries - Christchurch Mansion, and the Ipswich Transport Museum.

Government

Two-tier Council system administers the Ipswich. It's Borough Council accomplishes district council functions like refusing collection, housing and planning. Suffolk County Council offers the county association services such as education, transport, and social services.

The town is protected by two governmental communities. One is Ipswich, which includes about 75% and, as of June 2015, is represented by Conservative MP Ben Gummer. Other is Central Suffolk and North Ipswich, which covers the remaining 25% and is represented by Conservative MP Daniel Poulter.

Industry

As it is the country town of the Suffolk, industry has a strong agricultural bias with Ransomes, Sims and Jefferies Ltd around it. In 1902, the world's first commercial motorised lawnmower was manufactured by the Ransomes. They are a major manufacturer of railway parts during 1869 to 1987. There was a sugar beet factory at Ipswich for a long time but was shut in 2001.