Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Carlisle

Carlisle, a city in Cumbria, is also the managerial centre of the City of Carlisle region in North West England. It is the main settlement in the county of Cumbria and helps as the managerial centre for both Carlisle City Council and Cumbria County Council. At the time of the 2001 survey, the population of Carlisle was 71,773. In 2011, the city's population had increased to 75,306, with 107,524 in the wider city.

The early history of Carlisle is noticeable as a Roman payment, recognised to serve the forts on Hadrian's Wall. In the Middle Ages, because of its nearness to the Realm of Scotland, Carlisle industrialised meaningfully. The armed stranglehold, Carlisle Castle, was built in 1092 by William Rufus, and once added as a custodial for Mary, Queen of Scots. The castle now relatives the Duke of Lancaster's Regiment and the Border Regiment Museum. In the 12th century, Henry I allowed the building of a priory in Carlisle. The town produced the rank of a city when its diocese was formed in 1133, and the cloister industrialised Carlisle Cathedral.

Governance:

Carlisle has detained city status since the Middle Ages. Also, it kept its status as an area constituency or governmental borough for centuries, at one time returning two MPs. In 1835 it became a municipal borough and was later upgraded to a borough status in 1914. The city's boundaries have changed several times since 1835 the final time in 1974.

The municipal area surrounded many parts of parishes which were combined into a single civil parish of Carlisle in 1904. The currently present urban area is considered as an unparished area. Carlisle had in 2002 made an unsuccessful attempt to grow to a Lord Mayoralty. An iconic building that stands tallest in Carlisle may be demolished, and the area nearby to it rehabilitated.

Climate:

Carlisle practices an oceanic climate. In January 2005 Carlisle was hit by strong wind storms and torrential rains. On Saturday 8 January 2005 all roads into Carlisle were shut owed to severe flooding, the worst since 1822, which produced three deaths. Less severe but still significant flooding occurred in 2009, but due to Storm Desmond. Carlisle experienced even worse flooding than 2005 between Friday 4 and Sunday 6 December 2015. During this time, nearly 36 hours of nonstop precipitation broke flood defences. This left several areas submerged including Bitts Park, Hardwicke Circus and Warwick Road. This left the famous Sands Centre, stranded from the rest of the city. As several other areas of Cumbria were also severely pretentious, all trains to Scotland were postponed forever. The trains on the West Coast Principal went no further than Preston. Prime Minister David Cameron stayed the city on 7 December 2015 to measure the damage.