Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Newcastle

Newcastle

Newcastle upon Tyne is also known as Newcastle is a city located in North East of England. Newcastle is 166 km south of Edinburgh, 466 km north of London on River Tyne northern bank. It is a populous city in Northeast and also forms the core of Tyneside conurbation. This core of Tyneside is the eighth most populous urban area in the United Kingdom. Earlier, Newcastle was part of Northumberland County until 1400 when it became country itself. Newcastle is a home to Newcastle University. University is a member of Russel group and Northumbria University.

The city was developed during ancient settlement. Newcastle got its name after a castle built in 1080 by Robert Curthose. It grew as an important wool trade centre in the 14th century and later as major coal mining area. In Newcastle port was developed in the 16th century. Shipyards down the River Tyne was among the world largest shipbuilding as well as ship repairing centres. Newcastle economy includes digital technology, tourism, retail, cultural centres, corporate headquarters and learning. With the help of these city contributes 13 Billion Euro toward GVA of United Kingdom. Icons of Newcastle are Tyne Bridge and Newcastle United Football.

History

Electric trams started in Newcastle upon Tyne streets in 1901. Later these trams were replaced by buses. In 1901 Laing Art Gallery was established. Shipley Art Gallery was opened in 1917. The first cinema in Newcastle was opened in 1909. In 1900 Redneugh Road Bridge was built. In 1906 King Edward VII Railways Bridge was established. In 1925 Hatton Gallery was founded and In 1928 Tyne Bridge, a Suspension bridge was erected. In 20th-century coal exports decreased. In 1956 last coal mine that was located within boundaries of Newcastle was closed. Shipbuilding also decreased. During 1930’s mass unemployment occurred in Newcastle. In 2000 Life Science Centre was opened and In 2001 Millennium Bridge was opened. The present population of Newcastle Upon Tyne is 284,000.

Economy

During the 19th century, Newcastle played a significant role in the industrial revolution. Newcastle was leading centre for shipbuilding, coal mining, engineering, manufacturing and munitions. In the second half of 20th century, heavy industries declined. The city is known for its commitment to environment related issues. A programme was planned for Newcastle to become ‘the first Carbon Neutral town’. These plans slowly slipped, and now it hopes to become carbon neutral by 2050. Newcastle is a commercial and educational focus for North East England. The economy of Newcastle contributes around 13 billion Euros to UK GVA. Central Business District is situated in the Centre of the city. This is bounded by the central station, Haymarket and Quayside areas.