Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Bolton

The name Bolton originates from bothl-tun with the name Boelton being first used in 1185 AD. The town acquired different names such as Bothelton and Boulton, and finally Bolton (1307). The towns motto means “overcome difficulties”.

Bolton is located in North West England. Since the 14th century it was one of the largest and most productive centers of cotton spinning in the world due to the settlement of Flemish weavers. It reached its zenith in the beginning of the 20th century. However, towards the fag end of the 20th century, the scenario changed. The cotton industry came to an end virtually if not physically.

The various smaller towns and villages around Bolton form the Metropolitan Borough of Bolton.

History

Bolton, part of Lancashire, came up as a small settlement in the moorland and was known as Bolton le Moors. At the time of the English Civil War, it was a political outpost in a staunchly Royalist region. This resulted in an attack by 3,000 Royalist troops led by Prince Rupert of the Rhine in 1644. 1,600 residents were killed and 700 taken prisoners in what came to be known as the Bolton Massacre.

Transport

Bolton is connected by local road as well as national routes. The A6 is a major north–south trunk road that passes to the west. The A666 dual carriageway, is an offshoot from the M61/M60 motorway interchange. The M61 has three dedicated stops.

Bolton is served by a network of local buses coordinated by Transport for Greater Manchester. The bus station on Moor Lane was scheduled to be replaced by a new interchange in the town centre by the end of 2014, at a cost of £48 million.

Bolton Interchange was served by Virgin West Coast trains passing through Manchester Piccadilly station. Managed by Northern, the station is part of a town-centre transport interchange. It provides services to many stations are operated by TransPennine Express and Northern trains.

Sports

Bolton is home to various sports such as Football, Hockey and Cricket. Bolton Wanderers F.C. play football in the English League club. The Bolton Wanderers was formed in 1874 and they played at Burnden Park for 102 years. In 1997, it moved to the Reebok Stadium. The club has won four FA Cups, the last one being in 1958. The club has 73 seasons in the top division of the English league – most by any team.

Bolton Hockey Club has men and women in its teams and there are junior as well as regular teams with more than 120 playing members. The town also has two local cricket leagues, the Bolton Cricket League, and the Bolton Cricket Association.