Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Wrexham

Wrexham

Wrexham is the largest town located in the north of Wales and also an educational, commercial, administrative, commercial and retail centre. Wrexham is located between lower Dee valley alongside England border and Weish Mountains. Historically it is the part of Denbighshire, the town became part of Clwyd in 1974, and since 1996 it has been the centre of Wrexham County Borough. According to 2011 census, Wrexham had a population of 61,603 which made it a fourth largest urban area in Wales.

History

Council purchased Parciau in the year 1907, and it later turned into a Public Park. In 1910 first cinema in Wrexham was opened. The population of Wrexham continued to grow drastically. In 1901 population was 14,966 and by 1931 it reached 18,567. The population of Wrexham crossed 40,000 for the first time in the year 1981. First-time electricity was generated in the year 1900 in Wrexham. In 1907 electric trams replaced horse-drawn trams and in 1927 they were replaced by buses.

In 1913-1917 Garden Village was built in Wrexham. In the 1920s and 1930s Wrexham council started working for slum clearance. At that time new council house estate has been constructed at Action Park. Other council estates were built at Maes Y Dre and Spring Lodge in 1930s. In 1965 boundaries of Wrexham was extended. In the 1930s at Queens Park, council estate was built. Another was established at Bryn Offa. Action Park estate was extended in the 1960s.

In 1911 Gresford Collery was opened. An explosion and fire accident at Gresford Collery in 1934 killed 261 miners, and three rescuers also died. In late 20^th century, traditional industries declined in Wrexham. Coal mining almost ended. Gresford Collary closed in 1973. In 1986 Bersham Collery was closed. New industries came into existence in Wrexham including Pharmaceuticals, engineering, chemicals, electronics and food processing. During Second World War, a big ordnance factory was built at Wrexham, and it was converted into industrial estate after 1945. In 1983 Bersham Heritage Centre was opened. In 1985 Maelor Hospital was opened. The swimming pool was constructed in 1970. In 1998 it was refurbished and renamed as Waterworld Leisure Complex. In 1999 two new shopping centres were opened in Wrexham named Henblas Square and Island Green. First Wrexham Science Festival was held in 1998. In the 21^st century, Wrexham is still a developing city. In 2002 Border Retail Park was opened. In 2008 Meadow Shopping Centre was opened. Now Wrexham has a population of 43000.