Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
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A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Cambridge

Cambridge is a university city and the county town in Cambridgeshire in England. It is located on the River Cam about 50 miles north of London. Its population is about 123,867. It is situated at the heart of the high-technology Silicon Fen with industries like software and bioscience and many more start-up organisations.

Governance

Local Government

Cambridge is a non-metropolitan district that is served by Cambridge City Council in England. Cambridge Local Authority District covers most of the urban area of the city. The headquarters of the city is in Guildhall (large building in the market square). In 1207, King John granted the Cambridge, which allowed the appointment of a mayor. Now, mayors are elected annually.

Westminster

Most of the city is protected by the parliament constituency of Cambridge. In general elections of 2015, Daniel Zeichner was elected as Member of Parliament (MP). He was re-elected in the general elections of 2017. Heidi Allen is the MP of Queen Edith’s ward that lies in the South Cambridgeshire constituency. Heidi Allen was also elected in 2015 and was re-elected in 2017.

Geography

Cambridge is located about 50 miles north-by-east of the London. This county town was historically surrounded by low-lying wetlands which have been drained with the expansion of the town. The river calm flows through the village of Grantchester to the south-west.

Climate

Cambridge has two official weather observing stations. One is National Institute of Agricultural Botany, and another is Cambridge University Botanic Garden. Also, the University's Computer Laboratory displays weather conditions online through web browsers.

Ecology

Cambridge contains three sites of scientific Interest at Cherry Hinton West Pit, Cherry Hinton East Pit and Travellers Pit, and ten Local Nature Reserves.

Demography

It’s hard to measure demography of Cambridge as it changes considerably. In 2001 census, 89.44% residents of Cambridge identified themselves as white. Inside University, 84% of undergraduates and 80% postgraduates identify themselves as white. Cambridge has a higher proportion than average of people paid in managerial and administrative jobs and much lower than average proportion of manual workers. Also, much higher than average proportion of people having a high-level qualification like degree, Master’s, PhD or Higher National Diploma.