Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Wakefield

Wakefield

In West Yorkshire, England, Wakefield is located. Wakefield is on the River Calder and Pennines eastern edge. In 2001 Wakefield had a population of around 77,512. It increased for five Wakefield wards called East, North, South, West and Rural to 77,512 according to 2011 census. Wakefield is also dubbed as ‘ Merrie City’ in Middle Ages. John Leland in 1538 described it as ‘ A quick market town and large and meately large. It is also a well-served market of fish and flesh from sea and rivers so that vital is good and cheap there. Wakefield Battle took place in Wars of the Roses. Wakefield became a famous centre for wool and a market town. In the 18th century, Wakefield made a trade in corn and textiles. In 1888 parish church of Wakefield acquired Cathedral status. It also became a county town of West Riding of Yorkshire. It was the seat of West Riding County Council from 1889 till 1974.

History

Along with railroad, many streams and lakes also played a significant role in economic growth of Wakefield. There were many damn and around twenty mill sites that include fulling mills, gristmills and carding mills along these waterways. Due to this development growing population expanded in seven separate villages, East Wakefield, South Wakefield, North Wakefield, Burleyville Wakefield corner, Sanbornville and Union. Sanbornville villages are now the primary business centre in Wakefield. The new town hall was constructed in Sanbornville in 1895. From Lovell lake , ice was shipped and harvested by two companies with the help of 16 to 20 train carloads to Boston and beyond it every day. At the beginning of 1900’s railroading was to the extreme with 25 trains in and out of Sanbornville every day.

In 1911, due to fire various rail yard buildings burned and operations centre shifted to Dover. After the emergence of electrification, need for ice reduced. The Later popularity of automobiles further reduced the need for rail travel. Finally, in 1969, Snow train which was a passenger train, made its final run.

During Second half of 20th century, a major industry in Wakefield was the development of 11 lakes. Development of summer homes and services needed to be provided. This helped later to provide incomes to many Wakefield residents. It helped to retain the rural character of Wakefield for which Wakefield is known.

Education

Oldest school Surviving in Wakefield is Queen Elizabeth Grammar School, a boys school established in 1591 by Queen Elizabeth by Royal Charter. The original building is in Brook Street that is now the Elizabethan Gallery. In 1854, QEGS school was moved to Northgate. The school was administered by Governors of Wakefield Charities who also opened Wakefield Girls High School ( WGHS) located at Wentworth-street in 1878. Church of England opened National Schools that include St Mary’s in the 1840s and St Johns in 1861. Original St Austin’s Catholic School was opened in 1838. In 1846 Methodist School was opened on Thornhill Street. Eastmoor School previously Pinders Primary School is only opened by Education Act 1870 which is still open.

Wakefield College has origins in School of Art and Craft of 1868. It is today the primary provider of 6th form and further education in the area with around 10,00 part-time and 3000 full-time students. It has campuses in the surrounding towns as well as in the city. In 2007 Wakefield College and Wakefield City Council announced plans to create a University Centre of Wakefield but bid for funding failed in 2009. Other schools with sixth forms include QEGS, Cathedral High School which is now an Arts College for age 11 to 18 and Wakefield High Girls School.