Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About York

York is a historic walled city at the meeting point of the rivers Ouse and Foss in North Yorkshire, England. The municipality is the old county town of Yorkshire to which it gives its name. The city has a rich legacy and has provided the venue for main political events in the UK throughout much of its two millennia of existence. The city offers a number of the wealth of historical attractions, of which York Minster is the most prominent, and diversity in cultural and sporting activities making it a popular tourist destination for millions.

In the 19th century, York became a centre of a confectionery manufacturing centre and the railway network. In recent decades, the York’s economy has risen from being dominated by its confectionery and railway-related industries to one that provides services.

Early history

Archaeological evidence recommends that Mesolithic people settled in the area of York between 8000 and 7000 BC, although it is not recognized whether their settlements were temporary or permanent. By the time of the Roman conquest of Britain, the area was occupied by a tribe known to the Romans as the Brigantes.

Governance

Parliamentary constituencies

From the year 1997 to 2010 the central part of the district was covered by the City of York constituency, while the remaining was divided between the constituencies of Ryedale, Selby, and Vale of York. These constituencies were represented by John Grogan, Hugh Bayley, John Greenway and Anne McIntosh respectively.

Demography

The population of the York urban area was a 137,505 with 66,142 males and 71,363 females in 2001. The urban population was increased to 153,717 at the time of 2011 UK census. Also at the time of the UK census in 2001, the City of York had a total population of 181,094 which includes 93,957 were female, and male were 87,137. Of the 76,920 households in York, married couples living together were 36.0%, one-person households were 31.3%, Cohabiting couples were 8.7%, and 8.0% were lone parents.

Economy

York's economy is depended on the service industry, which in 2000 was responsible for 88.7% of employment in the city. The service industries include education, health, finance, information technology (IT), public sector employment, and tourism that provides 10.7% of employment.