Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Tonbridge

Tonbridge

Tonbridge is a market town located in English county of Kent. Its traditional spelling was Tunbridge. According to 2015, the population of Tonbridge was 40,336. It is situated on River Medway that is near about 4 miles north of Royal Tunbridge Wells. Tonbridge is located 12 miles south west of Maidstone and 29 miles south-east of London. Tonbridge belongs to the central borough of Mailing and Tonbridge.

Governance

Tonbridge is the county of Kent. Lowy covered near about area of following parishes of Tonbridge, Rural Tonbridge, Hadlow, Southborough and Hildenborough. Different administration of Lowy continued until the 14th century. After it was regarded similarly as another various county. Local government reforms Tonbridge in 1894. Southborough became urban districts and remaining area became part of Tonbridge Rural District. In 1974 this town had been part of local government district of Malling and Tonbridge. Later divided into seven local government wards of Higham, Judd, Medway, Cage Green, Castle, Trench and Vauxhall. These wards have 15 of 53 seats of Malling Borough and Tonbridge council. According to November 2007, all 15 seats were held by the Conservative party. Tonbridge and Malling Borough Council handles local services like refuse collection, recreation and council housing. Kent County Council handles social services, trading standards and education in Tonbridge. Both committees are involved in road maintenance and town planning. Tonbridge is also a parliamentary constituency of Malling and Tonbridge. It is currently represented in Parliament by Thomas Tugendhat of Conservative Party.

Education

In 1553 Tonbridge School was founded by Sir Andrew Judde. It is a major independent school for boys which is located in the centre of the town. Most of the boys there are boarders and live in school’s houses that are close to the school. Various Grammar Schools was in Tonbridge including Judd School, Weald of Kent and Weald of Kent Grammar School and Tonbridge Grammar School for girls. Secondary schools of Tonbridge includes Tonbridge Grammar School for Maths and ICT, Weald of Kent Grammar School for Girls a special school for languages and Science, Judd School for Music with English and now Science with Maths and much more. Tonbridge has many primary schools that include Hilden Grange School, Long Mead Community Primary School, Slade Primary School and much more.