Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Glasgow

Glasgow

Glasgow is largest city located in Scotland and third largest in the United Kingdom. Earlier, it was a part of Lanark shire which is now one of the 32 council areas of Scotland. Glasgow is located on River Clyde in country’s west central lowlands. People of Glasgow are referred as Glaswegians. Glasgow developed from a small rural settlement on River Clyde. Glasgow had become largest seaport in Britain. In the 18th century, it became a major centre of Scottish Enlightenment. From the 18th century, Glasgow has grown as one of the Great Britain’s central hub of trade including West Indies and North America. Glasgow focused on its heritage to attract tourists from various countries. Tourism is also a source of employment in Glasgow. In 1980, Hunter Ian Art Gallery was opened. In 1983, Collection of Burrel went on display in a museum in Pollock House grounds. In 1985, Scottish Exhibition and Conference centre was built. Clyde Auditorium was also added in 1997.

In the period of 1980’s and 1990’s, traditional manufacturing industries of Glasgow dropped. Service industries grew in Glasgow like retail, tourism and finance. In 1990 Glasgow School Museum of Education was opened. St Mungo's Museum of Religious Life and Art was opened in the year 1993. In 1999, Buchanan Galleries Shopping centre and Clyde Maritime centre was opened. In early 21st century, Glasgow thrived. IMAX cinema was opened in 2000 and Clyde Arc Bridge in 2006. At present, the population of Glasgow is 588,000.

Education

Glasgow has four universities within 1.5km area of city centre. These universities are a major centre of academic and higher research. Name of the Universities are:

University of Glasgow

University of Strathclyde

Glasgow Caledonian University

The University of West of Scotland

Saltire centre located at Glasgow Caledonian University is one of the busiest university libraries in the UK. Three further education colleges are there in the city that includes Royal Conservatoire of Scotland, Glasgow School of Art and Teacher training courses. In 2011 Glasgow had around 53,470 students which is higher than any other town in Scotland. Many live away from home in Dennistoun, Shawlands and West End of City. City council handles 29 secondary schools, 149 primary schools and three special schools. Special schools including Glasgow Gaelic school, Glasgow school of sport and Dance school of Scotland. Glasgow has various independent schools like Hutchesons Grammar School which was founded in 1639. Hutchesons Grammar School is one of the oldest school institutions in Britain. The oldest school in Scotland are Glasgow Academy, Kelvinside Academy, High School of Glasgow, Fernhill School and Craigholme School.

Economy

Glasgow has the largest economy in Scotland and third highest GDP per capita of any city in the UK. The city itself provides 410,000 jobs in over 12000 companies. Between 2000 and 2005 around 153,000 jobs were created and growth rate reached 32%. The annual economic growth rate of Glasgow is 4.4% and is now second to London. Dominant industries like shipbuilding, heavy engineering gradually got replaced. Major manufacturing industries in the city are Clyde Blowers, Linn Products, William Grant and Sons, Aggreko, Weir Group, Whyle and Mackay, Albion Motors, British Polar Engines and Edrington Group. Glasgow was once a most important city in the UK for manufacturing which generated great wealth for the city. Glasgow is now the second most popular foreign tourist destination in Scotland. In the 21st century, some call centres in Glasgow grew substantially. City’s primary manufacturing industries include engineering, construction, shipbuilding, brewing and distilling, printing and publishing, chemicals, textiles and new growth sectors like software development, biotechnology and optoelectronics.