Google Analytics Masterclass

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+44 1344 961530

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info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Warrington

Warrington, located 20 miles east of Liverpool and on the banks of the River Mersey, has an estimated population of 207,700, more than double that of 1968 when it became a New Town. Warrington is the largest town in the county of Cheshire.

Warrington was founded by the Romans on the River Mersey. Later the Saxons established a new settlement at the same place. During the Middle Age, it developed as a market town. Since then the textile and tool industry flourished in Warrington.

In history of Lancashire, the growth and development of Warrington matched with the Industrial Revolution, mainly after the Mersey was made navigable in the 18th century. The West Coast Main Line begins from north to south through the town. The Ship Canal of Manchester divides through the south of the borough. The motorways such as M6, M62 and M56 creates a partial box around the town.

The latest Borough of Warrington was made in 1974 by the merging of the former County Borough of Warrington, the Warrington Rural District, the Lymm Urban District, part of the Runcorn Rural District, part of the Golborne Urban District, , and part of the Whiston Rural District.

Sports

Rugby league is the town's important sport in the form of Warrington Wolves. The club moved in 2003 to the Halliwell Jones Stadium, Wilderspool Stadium. Warrington RLFC is the only team to have played every season in the top flight of rugby league. They recently put themselves back on the map as one of the leading rugby clubs in the country by taking home the Challenge Cup for two years running in 2009 and 2010 and a further triumph in 2012. This was won by them for the first time since 1973. They also reached the Cup Final in 2016, where they lost to Hull FC. 2011 also saw the Wolves gain the Super League Leaders Shield for the first time (which they won again in 2016), and 2012 saw them appearing in the Super League Grand Final for the first time versus Leeds Rhinos with the chance to become only the third team to win the Challenge Cup/Grand Final double – however, they lost. They also reached the Grand Final again in 2013 and 2016, losing to Wigan Warriors both times.