Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Dublin

Dublin

Dublin is the largest city and capital of Ireland. Dublin is located in Leinster province on the east coast of Ireland at River Liffey mouth. The Urban population of the Dublin is 1,345,402. The population of Greater Dublin Area according to 2016 is 1,904,806. After the Invasion, of Normans, Kingdom of Dublin became a principal city of Ireland. Dublin expanded rapidly in the 17th century and is the second largest town in British Empire. Dublin became the capital of Irish Free State after the partition of Ireland in 1922.

City council administers Dublin. It is listed by World Cities Research Network and Globalization as a global city with a ranking of Alpha. Dublin is historic and a major centre for arts, education, industry, administration and economy.

History

During 18th century, Dublin city grew more rapidly because many districts and buildings were added. Districts added was Merrion Square, Royal Exchange and Parliament House. In 1757 beginnings of City Corporation was created. In 1759, Ireland’s famous Guinness Stout was first brewed. In 1779 Grand Canal was built and in 1786 police force was established. At the end of the century, Kilmainham Goal and O Connell Bridge was built. The population was grown to 180,000 in 1800. Overpopulation brought poverty and diseases.

In 19th-century street lighting was introduced in Dublin. Dublin suffered economic as well as political decline. Things changed rapidly in the 20th century with 1916 Easter Rising. Dublin was setting for many significant events during Irish struggle for independence. In mid-1990’s economic boon in Dublin brought massive expansion and development to the city. It included the creation of Dublin’s new landmarks, Spire monument on O Connell Street. Dublin is the only largest conurbation in Ireland. In Greater Dublin Area 1.2 million people live. This area population comprises 28% of country’s total population.

The boom brought many new ethnic groups in the city and created an international feel in the north inner city.

Economy

Ireland Economic Centre is Dublin. During Celtic Tiger period in 2009, Dublin was at the forefront of country’s economic expansion. Dublin is listed as the fourth richest city in the world by power and 10th richest by personal income. It is also a 13th most expensive city in the European Union and 58th expensive place to live in the world. Around 800,000 people employed in Greater Dublin Area. Out of this population, 600,000 were employed in the service sector and 200,000 in an industrial sector.

Various traditional industries in Dublin like food processing, brewing, textile manufacturing and distilling declined. In 1990’s Dublin attracted a various global information, communications and pharmaceutical technology companies. Companies like Amazon, Google, Paypal, Microsoft, Facebook, Twitter, Accenture, Yahoo!, eBay and Pfizer now have headquarters and operational bases in Dublin. Various enterprise clusters like Silicon Docks and Digital Hub are located in this city.

After the establishment of Dublin’s International Financial Services Centre in 1987, financial services became important to Dublin. Under IFSC programme, 500 operations were approved. This centre is also host to world’s top 20 insurance companies and top 50 banks. Various international firms established their headquarters in a city like Citibank and Commerzbank. Irish Enterprise Exchange, Internet Neutral Exchange and Irish Stock Exchange are located in Dublin.