Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About London

Capital of the most populous city of England, London, is located on River Thames in the south east island of Great Britain. London came into being as Londonium in AD 43 when the Romans invaded it. However, it lasted only for 18 years before being burnt down by Queen Boudica. Londonium, prospered in AD 100 as the capital of the Roman province of Brittania. After the collapse of the Romans in the 5th Century, London was no more a capital city. However, passing through different ages, London had become the largest town of England by the 11th Century. In the modern times, London shot to fame becoming the world's biggest city during 1831 to 1925.

Tourism

London, known to be one of the best tourist spots the worldover, is ranked the most visited city in 2015 with over 65 million visitors. It also ranks among the top places in the world as far as cross-border spending is concerned. The total expenditure is estimated at US$20.23 billion as in 2015. Tourism is one of London's prime industries. It employed around 350,000 full-time workers in 2003, and the city accounts for 54% of all inbound visitor spending in the UK. As of 2016, London is the world top city destination as ranked by TripAdvisor users

In 2015, the top most-visited attractions in UK were all in London. The top 10 most visited attractions were:

Tate Modern
The British Museum
Tower of London
The National Gallery
Southbank Centre
Victoria and Albert Museum (South Kensington)
Natural History Museum (South Kensington)
Science Museum
Somerset House
National Portrait Gallery

The number of hotel rooms which has been growing every year stood at 138,769 in 2015.

Transport

Airports

London Heathrow Airport
Gatwick Airport
Stansted Airport
London City Airport
London Southend Airport

Rail

The London Underground, or the Tube, is the oldest and second longest metro system in the world.
The Docklands Light Railway which opened in 1987 is a local metro system. It makes use of small tram-type vehicles which happen to serve the Docklands, Greenwich and

Education

Primary and Secondary

The majority of primary as well as high schools are controlled by London boroughs. So are the further-education colleges in London. Some are also state-funded. London is also having a number of private schools and colleges.

Tertiary Education

London is known as a centre of higher education teaching and research. According to studies and research, London has the maximum number of higher education institutes in Europe. London was ranked as having the greatest concentration of top class universities in the world for the years 2015-16. London has an international student population of around 110,000 which is deemed to be larger than any other city in the world. Pricewaterhouse Coopers report termed London as the global capital of higher education.