Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Bristol

With a population of 449,300 in 2017 , Bristol is located in south west England. It has borders with Somerset and Gloucester. Earlier known as Brycgstow (the place at the bridge),it was known to be the starting point for many a great explorations. Bristol's modern economy rests on creative media, electronics and aerospace industries. The city-centre docks have been reconstructed as heritage centres. Its currency is the Bristol pound.It is home to the te University of the West of England and the University of Bristol . Besides, it also has many other artistic and sporting organisations and venues.

History

Findings in Bristol point out to the presence of inhabitants during the Paleolothic Age. Bristol came into being around 1020 AD. It started off as a trading center that produced silver pennies. It further developed as a port during the 11th century. The stone bridge that gives Bristol its name (built in 1247 AD) was replaced in 1760’s. In the mid 14th Century, half of Bristol was lost to the Black Death. During the 15th and 16th Century , Bristol had trade links with Ireland, Iceland, and Gascony. The Diocese of Bristol was founded in 1542. Bristol kept on growing in the coming centuries. By the 20th Century its population increased to 428,089 in 1971 from 330,000 in 1901. Bristol also saw massive damages from the German and Nazi armies during the second world war. The Bristol city centre when rebuilt had numerous skyscrapers. The 1980s saw the closure of some of the main roads. Some of the areas had to be restored and regenerated. The city centre's tallest towers was demolished. Bristol also saw changes to its roads when M4 and M5 were introduced.

Sport

Bristol has teams representing all the major national sports. Bristol City and Bristol Rovers are the city's leading football clubs. Bristol Rugby (Rugby Union) and Gloucestershire County Cricket Club are also based in the city.

Gloucestershire County Cricket Club has its headquartersat the Bristol County Ground. It plays its home games at the same ground. Formed by the family of W. G. Grace, it is arguably Bristol's most successful as Gloucestershire CCC also won the Royal London One-Day Cup in 2015. The Bristol Flyers are a well known basketball team from Bristol. They have achieved some good success in the British Basketball League, since 2014. Bristol Aztecs are another team from Bristol who play in the BAFA National Leagues. Iice hockey made a comeback to Bristol after a 17-year period when The Bristol Pitbulls playing at Bristol Ice Rink. Bristol sponsors an a half marathon every year. It played host to the 2001 IAAF World Half Marathon Championships also. Bristol and West AC, Bitton Road Runners and Westbury Harriers are athletic clubs from Bristol. Bristol has staged the finishing and starting stages of the Tour of Britain cycle race. Facilities in the city were used as training camps for the 2012 London Olympics. The Bristol International Balloon Fiesta, a major UK hot-air ballooning event, is held each summer at Ashton Court.