Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Stoke-on-Trent

Stoke-on-Trent is a city in Staffordshire, England. It ranges from 36 square miles. Stoke is polycentric, having been molded by an association of six towns in the early 20th period. It reached its name from Stoke-upon-Trent, where the railway station and the town hall are situated. The four other payments are Burslem, Tunstall, Longton and Fenton.

Geography:

Stoke-on-Trent is situated about half-way between Birmingham and Manchester. It links the town and area of Newcastle-under-Lyme. The city located on the higher hill of the River Trent at the south-west foothills of the Pennines, ranging from 106 to 213 meters (350 to 700 ft.) above sea level. The city is measured to be the southernmost end of the Pennines, restricted by the plains of the Midlands to the south, counting the Cheshire Plain deceitful west of Newcastle. The Peak District National Park lies straight to the east and comprises part of the Staffordshire Moorlands District, as well as parts of Derbyshire, Greater Manchester and West and South Yorkshire.

Climate:

Stoke-on-Trent, as with all of the United Kingdom, practices a temperate nautical weather, missing in weather limits. The local area is comparatively raised due to its nearness to the Pennines, subsequent in cooler temperatures year round likened to the nearby Cheshire Plain. However, on calm, clear nights this is frequently upturned as cold air drainage reasons a temperature overturn to occur. As such, the Stoke-on-Trent and Newcastle area are not vulnerable to plain frosts. The nearest Met Office weather station is Keele University, about four miles west of the city centre.

The absolute high temperature is 32.9 °C (91.2 °F), logged in August 1990, although more classically the average warmest day of the year should be 27.0 °C (80.6 °F). In total, just under fourteen days should report a temperature of 25.1 °C (77.2 °F) or above.

Demography:

Based on the 2001 survey, the total population of the city was 240,63. This was a warning of 3.5% since 1991. 51.3% of the population is female. 96.3% of the population of Stoke-on-Trent were instinctive in the UK. 94.8% of the population recognised themselves as white, 2.6% as Asian British Pakistani, 0.5% Asian British Indian and 0.3% as Black Afro Caribbean. Concerning faith, 74.7% labelled themselves as Christian, 3.2% Muslim and 13.4% had no religion. In the same survey, 19.9% were recognised as under 15; 21.0% were over 60. A total of 24.2% of non-pensioner families were logged as having no working grownups. In 2011 the population had amplified to 249,000. It is the first time that the city's population has full-grown since it drawn at 276,639 in 1931.