Google Analytics Masterclass

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+44 1344 961530

E-Mail Us

info@pentagonit.co.uk

Introduction
Course Details
Course Content
Enquire

A Quick Glance

Use rich Google Analytics features
Interpret Google Analytics reports and data
Create campaign tracking URLs
Course offered by highly certified and experienced instructors

The Google Analytics Masterclass course equips the delegates with the essential knowledge and skills required to configure and use one of the world’s most powerful digital tools Google Analytics for reporting on their online website performance. The course provides a comprehensive knowledge of Google Analytics and fundamentals of Analytics Strategy. The course enables the delegates to use goals, events and ecommerce tracking to add context to reporting, improve conversion optimisation for a website, communicate effectively with all stakeholders and review the key metrics and reporting options in Google Analytics. The course is beneficial for delegates who want to use data to improve the performance of their websites. By the completion of the course, the delegates will build a solid foundation in Google Analytics and become master in utilising Google Analytics for data-driven marketing.

The following diagram shows the process of Google Analytics explaining the working of Google in brief.

Who should take this course

The Google Analytics masterclass course is specifically intended for individuals who want to effectively utilise Google Analytics to improve their website’s performance. These include:

Marketing Mangers and marketing executives who are tasked with the responsibility of developing campaigns for exhibitions, conferences and seminars
Communications professionals who want to learn about campaign ROI, web content performance and traffic sources
Designers and developers who are involved in the effective Google Analytics implementation at the coding and configuration level
Experienced Google Analytics users who want to explore the new features and user interface

Prerequisites

No specific pre-requisites are required for attending the Google Analytics Masterclass. So, anyone can attend this course.

Create dashboards, shortcuts and other advanced tactics
Gain thorough understanding of key website analytics terminology
Learn how to interpret Google analytics and key sections of each report
Construct regular reports against key metrics
Understand the attrition points in customer journeys

Tutor Support

Certificate

Refreshment

Course Overview

Google Analytics is a website statistics service that allows the users to track and report traffic of websites. It was launched by Google in November 2005. Anyone having a Google account can avail this service. The Google Analytics course provides a thorough understanding of how data is collected, stored and displayed. The delegates will learn how to collect credible information from Google Analytics like how many people visiting the website, where they are coming from, what they visit and how long their visits last. These valuable findings relating to the usability of websites will help the delegates in achieving their business goals.

Course Content

Overview of Google Analytics

Explain Google Analytics
Interface of Google Analytics

Essentials of Google Analytics

Working process of Google Analytics
How to create an account for Google Analytics
Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

Understanding of accounts & profile administration
How to make notes in Analytics Data
Select and Compare data ranges
Navigate the reports and the Data Over Time Chart

How Google Analytics Works

JavaScript, cookies and GIF requests
Differences from log-based tools
Security, privacy and reliability

Report Preparations in Google Analytics

Explain eminent ways to view data
Navigate the data with site usage, goals and e-commerce metrics
Explain the data with inline and advanced filters

Sharing Options in Google Analytics

Explain the options of Google Analytics
Management of user accounts and their profiles
Reports of E-mailing

Reports in Google Analytics

Understand who is visiting a website
Location and geographic information
Differentiate new users and returning users
How to arrange data by browser capabilities
Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

Direct, referring and search traffic
Identifying involved users
Social media traffic sources
How to introduce campaign tracking?
How to track offline campaigns?

Conversions in Google Analytics

Goal setup
Goal examples
E-commerce reports
Visualizing funnels with Goal Flow

Content Reports in Google Analytics

Evaluate top content by metrics
Event tracking and AdSense
Pages and Landing Pages
Site Search Reports
Configuring Site Search

Google Analytics Masterclass Enquiry

Enquire Now

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Reach us at +44 1344 961530 or info@pentagonit.co.uk for more information.

About Guildford

Guildford is a large and famous town in Surrey, United Kingdom, located 27 miles (Approx 43 km) south-west of central London on the A3 trunk road midway between the Portsmouth and capital. The town has a population of approx 77,000 and is the seat of the wider Borough of Guildford which had an estimated 146,100 inhabitants in 2015.

Guildford has historian characteristics and Saxon roots, at its site to the presence of a gap in the North Downs where the River Wey was forded by the Harrow Way in 978 AD it was home to an ancient English Royal Mint.

Modern Guildford

In the 21st century, Guildford still has a High Street paved with granite setts often denoted to as cobbles and also one of the most costly places to buy property in the UK outside London. This town has a general street market held on Fridays and Saturdays. A farmer’s market is usually held on the first Tuesday of each month. There is an office for Tourist Information, Guided Walks and various hotels such as the historic Angel Hotel which served as a coaching stop on the main London to Portsmouth stagecoach route for a long time.

Culture

In High Street, Guildford has an art gallery named Guildford House Gallery. Guildford is managed by Guildford Borough Council and in the 17th century, it was listed Grade 1. The art collection of Guildford includes works of Guildford and its surrounding area and works done by Guildford artists most importantly by John Russell R.A. Guildford council also run the Guildford Museum housing archaeology, needlework displays and local history. Smaller important fine art galleries are also situated in the High Street.

Sport

Guildford's Spectrum Leisure Centre is a national prize winning sports centre that includes a diversity of pools (for leisure and serious swimming), Ten-pin bowling, a Laser tag area, an ice rink and an athletics track, general halls used for indoor sports includes trampolining and gymnastics. The Spectrum is home to several local sports teams, including the Guildford Flames of the English Premier Ice Hockey League and Guildford City Football Club of the Combined Counties Football League. Guildford International Volleyball Club has managed to win the top of the fourth division of the National Volleyball League.